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Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era (Que Biz-Tech)


Autor : Gini Dietrich, Geoff Livingston
ISBN : 7430015729580
: eBooks





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You’ll learn how to create a flexible marketing hub with integrated spokes including sales, PR, advertising, customer service, HR, social media, and the executive team. Then, you’ll learn how to use your hub to speak cohesively with each customer through the tools and platforms that deliver the best results at the lowest cost.
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Marketing in the Round has 73 ratings and 14 reviews. John said: I like this book for two reasons:1) the book gives marketers and business people a
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Marketing in the Round is a new book by colleague Geoff Livingston and co-author Gini Dietrich that explores how to develop an integrated marketing campaign in an age of social media and mobile. This is something that many are grappling with – from large Fortune 500 companies to nonprofits.